Cultural Chameleon :: Essays Papers

Cultural Chameleon For me, being late to school meant chasing down taxis at 7:15 am and hurriedly telling the driver, in broken Cantonese, to please hurry. A day of shopping meant searching the Hong Kong market streets for a pair of shoes larger than a size 7 and bargaining for thirty minutes with the shopkeeper to bring the price down to fewer than ten dollars. Lunch with a friend was being the only white girl in a small noodle house tainted by the smell of the ducks and chickens hanging in the window, my voice drowned out by music blaring through Cantonese speakers. Sometime in the five years I had lived in Hong Kong, between speaking a little Cantonese and knowing the downtown streets like the back of my hand, I was promoted from my status as a typical American blonde to a true Hong Kong kid. When I moved away the summer after my sophomore year in high school, I was leaving home and going somewhere completely foreign. Texas. I will always remember the first day of public school. My mom dropped me off at the front of the school, as kids sped by us in their huge SUV’s to viciously snag a parking space. Inside, I was met with a swarm of Abercrombie-clad blondes and brunettes in every hall and at every corner. My thoughts were drowned out by singing of the latest songs on the radio, gossip, and laughter. Seeing as these were people who spoke the same native language as me, who looked the same and sounded the same, you would think that I would finally feel at home and relieved. But I had never felt so foreign in my life. This American culture that my parents called their own, did not at all feel like something that was mine. I was confused by the fact that I felt more at home and at ease in a culture where I stuck out as blatantly different, than in one where I blended in completely. It was this challenge and these feelings that established me as what is commonly referred to as one of the world’s â€Å"Third Culture Kids.† In their book so titled, David C. Pollock and Ruth E. Van Reken describe in detail the concept of what it means to grow up in a culture other than that of your own native culture, and the challenges and emotions that are often met.

Consumer Behaviour Essay

What kind of decision process can you expect in the following cases and why ? (a) Purchase of a greeting card for a close friend. (b) Purchase of an after shave lotion/moisturizer. Ans. Before giving answer to both questions first of all we must know what product involvement and purchase involvement). because meaning of both term determine direction of decision . Purchase involvement – As the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase. Thus, purchase nvolvement is temporary state of individual or household. It influenced by loat many factors Product involvement – involvement of consumer towards particular brand .In process of purchasing a greeting card for close friend involve â€Å"limited decision making purchase process†. Limited decision making process involve few alternative and simple decision rules and a little post purchase evalution Why- limited decision making process occurs in some emotional and situational needs. Purchasing a greeting card for friend also influenced by our emotion and ituation . Situational factor affect in this manner like for what type of occasion we are presenting greeting card to our friend. it may be occasion of birthday, achievement and some other occasion Emotion – our friend ship is product of our emotional bonding with some one and emotional attachment always form limited decision making . purchasing of product you always anticipate what would be impression of my card. In limited decision making Use and post purchase of given vary less importance because product ( greeting card )would be use by some another erson who still have not form his expectation abut particular brand. b) Purchase of an after shave lotion/moisturizer- Nominal decision making Purchase shave lotion involve nominal decision making because nominal decision making referred also as a habitual decision making which occur at number of time such as purchasing of lotion also happen number of time in nominal decision process problem is recognized ,internal search provide one solut ion what type of LOTION you are using previously ,what is your preferred brand and evaluation occurs only when f previous LOTION brand fails to perform . Nominal decision making occur when low purchase and involvement . in case of purchasing of LOTION there is very less purchase involvement because person are more conscious about brand of LOTION. 2. How would knowledge of perception & learning help you in designing your marketing program for the following products and services? Justify your answer with reasons. a. Disposable Diapers Designing market programme for Disposable diapers we need to develop and evaluate for Ps of marketing to position product in mind of

Income inequality in America Free Essay Example, 1500 words

The government of the United States has ever since worked hard to solve the problem of income inequality especially the imbalance between wealth and poverty. According to Noah, inequality is increasing almost everywhere in the industrialized and post-industrial world. Many can argue that income inequality is not a governmental obligation, but contrary, the individuals in power and leadership are better positioned to address this disparity. Because the government is in control of various systems in the country and determine how to run them. Inequality has caused a, widened gap between the top and the middle class (Noah). Therefore, the government should be run in a democratic way, considering the poor. The government is obligated to oversee fair distribution and exploitation of natural resources to different communities (Reich 32). The passing of laws and policies by the government that allow progressive rights to minority groups like women has to lead to an affirmative action t hat has tried to solve the imbalance in employment opportunities. In the past, gender and sex discrimination were on the rise making most women less privileged in job provisions. We will write a custom essay sample on Income inequality in America or any topic specifically for you Only $17.96 $11.86/page