Hamlet World Essays - Characters In Hamlet, Prince Hamlet, Hamlet

Hamlet World In having to enter and act in the world of his uncle, Hamlet himself becomes an unwilling creature of that world. When he chooses to obey the ghost's command and revenge his father, Hamlet accepts the inevitability that he must become part of Denmark's "unweeded garden". As the ripple of original vengeful intent widens and Hamlet is slowly but surely entangled in Claudius' brutal world through his madness, his murders, his plots, his relationship with other characters and his revelations on life and more importantly, death. Even before the ghost urges Hamlet to avenge his death, Hamlet teeters on the edge of his uncle's brutal world. Whilst never evil in intent Hamlet is simply one of the finest tragic heroes. Caught between his agony of mind and indecision Hamlet's nature is neither treacherous like Claudius' nor rash like Laertes'. This combination of values carries only tragedy when one such as Hamlet suffers such a fate as he did. Prior to his dead father's prompting, Hamlet is already devoured by melancholy over the loss of Old Hamlet and his mother's "o'er hasty" marriage to Claudius. This suggests that Hamlet was already inexorably linked to his Uncle's brutal world. "It is not, nor it cannot come to good." (Act1, Scene2) Hamlet also feels jealousy towards his mother as their relationship goes beyond that of a normal parent/child relationship. Whilst perhaps not sexual, their mere fifteen years age difference has enclosed them in a very close-knit co-dependant affair. "You are the Queen, your husband's brother's wife, And, would it not so, you are my mother." (Act3, Scene4) This jealousy and hatred Hamlet feels is close to pushing him over the edge, so when the Ghost commands revenge Hamlet has already positioned himself at the starting line ready to begin his descent into Denmark's brutal court. Hamlet's acceptance of the task of revenge, even if somewhat reluctant, is the key to entering Claudius' world. Revenge in any context is morally wrong. Hamlet himself realises this and is aware that the deeds he is charged to commit can never bring about good, yet he knows he must complete them. "O, cursed spite, That ever I was born to set it right." (Act2, Scene1) Hamlet's intent to revenge his father's murder dooms him from the start because of his wish to catch Claudius where bystanders may also be witness to his guilt, therefore turning Hamlet from an assassin to an executioner. Although Hamlet does get his wish the price he pays is far too dear, perhaps however the death of those eight people was the only solution to correct the times that were "out of joint". Some may say that the end justifies the means but Hamlet does become an unwilling creature of Claudius' world because as the original seed of revenge took root Hamlet could do nothing but let it grow. Hamlet's plots to catch Claudius centre on his will to find out whether or not the apparition he witnessed was telling the truth. In Shakespeare's time a ghost was often regarded as a misleading spirit so in this way Hamlet's procrastination coupled with his conscience makes it understandable that he does not act quickly. The Mousetrap, the metatheatre used within the play is Hamlet's most cunning scheme. This shows us the treachery which Hamlet is capable of, in stark contrast to his almost jovial mood at the thought of revenge on Claudius. This orchestration of a play paralleling the murder and incest his uncle commits, shows us how Hamlet has become part of the diseased world shown on the stage. "The plays the thing, Wherein I'll catch the conscience of the King." (Act2, Scene2) We see in Hamlet a drastic change with the arrival of the players. His mood lightens considerably and there is a hint that this may have been more like the prince of Denmark before his father's murder. However, within this jovial and perhaps slightly too good-natured behaviour we see Hamlet's underlying malaise - he needs to prove his uncle's guilt. "Had he the motive and cue for passion, That I have?" (Act2, Scene2) This causes his manner becomes vicious, paralleling with his existence in Claudius' world. The Mousetrap catches its prey just as Hamlet intends but instead of finishing it there, Claudius is allowed to escape. Many view this as Hamlet's most grievous fault, in fact it is his saving grace. To have struck down his unknowing uncle on his knees in prayer would have turned Hamlet from righteous assassin to conscienceless villain. To murder Claudius then, Hamlet

Freakonomics Unearthing Hidden Answers to Problems

Freakonomics Unearthing Hidden Answers to Problems Critical writing is one of the most interesting models of writing that exits. It involves presenting a problem by exposing unimaginable and hidden issues that emerge as the answers to those problems. This form of writing invites a lot of debate and possible opposition to the writer s assumptions.Advertising We will write a custom critical writing sample on Freakonomics: Unearthing Hidden Answers to Problems specifically for you for only $16.05 $11/page Learn More It has been called freakonomics (DiNardo 973). DiNardo continues to argue that Freakonomics is intended to entertain than to inform. There is a lack of â€Å"serious questions to ask and therefore it is even more impossible to imagine what serious answers would look like† thus becoming even the more entertaining (973). Despite this simplification by DiNardio, Baker argues that freakonomics presents a problem in a â€Å"new way, associating factors that seem unrelated to the problem in trying to come up with the solutions† and exposing uncertainties about the knowledge experts hold as conclusive (para 1). This leaves a lot of room for disagreements on the author’s assumptions. In their 2005 book on freakonomics, they propose alternative conclusions on several problems the American society is facing. Their arguments propose that just because â€Å"two things are correlated does not mean that one cause another.† They use the analogy of X being related to Y. This correlation does not â€Å"offer further information of the direction of the relationship.† They argue that maybe X cause Y or vice versa. Or may be both X and Y are caused by another unseen factor (10). In analyzing the causes of the unexpected sudden 50% decline in crimes in the late 1990s America, many experts proposed a number of reasons. Key among them was an improved economy, so many would be criminals were gainfully employed, and better policing initiative by the American police. However Freakonomics view of this event point to a little insignificant event 20 years earlier. It all stated when a young troubled 21 year old drug abusing alcoholic Norma McCorvey sought to abort her third pregnancy. Norma had previously given up her two other children for adoption. Her plight was adopted by pro abortionist. The result is that abortion was legalized. Levitt Dubner argue that so many would be criminal were therefore never born, thus the decrease in crime rates years later (4-6). But can this conclusions hold water? Freakonomists are very systematic writers. They follow a procedural criterion in seeking alternative solutions to the problem being defined. They first collect Information that includes statistical data to support their arguments. In presenting their case for the reason why crime suddenly dropped in America, Levitt and Dubner first collected all the information they needed to support their otherwise illogical proposal. This information included statisti cal analysis for example crime dropped by 23% in five states the allowed abortion (p 140).Advertising Looking for critical writing on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More This statistically proven conclusion outweighed the criminologist 8 most suggested reasons for the drop in crime which they dismissed as inconclusive. In their arguments, expert’s opinion is wrong most of the time because it basically focuses on and draws its conclusions from correlation, which just shows just a basic relationship and nothing more. Because this expert opinion is directly passed to the public for consumption through the media, without any debate it becomes the public truth (4, 5). The 8 experts suggested alternatives were: innovative policing, which was cited 52 times, reliable prisons, decrease in drug markets, aging population, improved laws that control passion of guns, strong economy increased number of police offi cer and other such as capital punishment. But when Levitt and Dubner presented their alternative argument supported by statistical data, these expert opinions crumbled like a cookie in water. Upon closer analysis only three of the above causes had a logical sense of reducing crime. All the others were â€Å"Figments of someone’s imagination.† It was just â€Å"wishful thinking† (4, 5). It is important to note that freakonomists always tend to present their alternative argument on the basis of what effect it will have on the economy since they are economist. Take the analysis of the effects of guns on crime control. They argue that tightening of gun control laws does not mean a decrease in crime. In Switzerland, every average male keeps an assault rifle for defense, yet it is the safest country to live. This is a stack contrast to America which has imposed tougher gun control laws, yet crime rates are much higher in America than in Switzerland. To further support their argument, they use the analogy of a girl confronted by a mugger. If the girl had a gun, she would scare the mugger away and therefore the gun becomes necessary. But if the mugger had a gun he would accomplish his act therefore criminalizing gun possession. The conclusion of their argument opposes expert proposals of reducing guns the fewer the number of guns in the streets the lower the crime rate. Their conclusion is that societies need to have more guns in the streets, held by the right hands to control crime (131- 133). A safer economy therefore needs more guns but in the right hands, like the young girl confronted by a mugger.Advertising We will write a custom critical writing sample on Freakonomics: Unearthing Hidden Answers to Problems specifically for you for only $16.05 $11/page Learn More In conclusion, freakonomists have very systematic criteria for establishing an alternative proposal to any problem they are solving. Their priorities start with stating the problem at hand. They then highlight experts proposed alternatives before coming in with their own counter alternative. They support it with tangible examples that include statistical data. The result is that always they end up trivializing experts and their opinions as inconclusive. A good example is their analogy of the causes of drops in crime in America. They first highlighted expert 8 most cited proposals for the decline before coming up with their own well statistically defended conclusion that nothing had reduced crime in 1990s America than the legalization of abortion. Baker, Thomas. â€Å"The 2005 National Conference on Appellate Justice: Selected Presentation From The General Sessions: Applied Freakonomics: Explaining The Crisis Of Volume, The Journal of Appellate Practice and Process (2006). Web DiNardo, John. Interesting Questions in Freakonomics. Journal of Economic  Literature, 45. 4 (2007). Dubner, Stephen. Freakonomics: A Rogue Economist Explore s the Hidden Side of Everything. New York: Perennial, 2009. Print

Article Review Research Paper Example | Topics and Well Written Essays - 750 words - 6

Article Review - Research Paper Example The author clearly states an explicit thesis and has a specific point of view; the impact of juvenile drug courts on drug use and criminal behavior. What prompted the researchers to carry out this study is that there is very limited literature that supports the effectiveness of the juvenile drug courts (JDC). Therefore, the study was aimed to fill in the gap on the effectiveness of JDCs. The audiences for the article include criminal justice agencies, teachers, parents, young children and youths, psychologists, law enforcement agents, and medical practitioners. The article is organized into an abstract, introduction, study objectives, methodology, results, discussion and analysis, and conclusion. The article’s abstract provides a summary of the study. The juvenile drug courts have adopted the models together with philosophy of courts for adults, however, their successes in bringing down drug addiction together with juvenile deliquency have been mixed. The research study made comparisons on juvenile drug courts with youths receiving standard probation on alcohol and other drugs to criminal re-offences 3 to 30 months after the youths had served the juvenile drug court’s probation. The study uses a quasi-experimental design. The participants included youth who participated in either probation (596) or JDC (622) between 2003 and 2007. The study results found out that probation and JDC youth did not differ significantly on alcohol and other drugs offending. Contrarily, the JDC juveniles had statistically significant fewer delinque nt crimes in contrast to those on probation, with the difference between the groups widening with extended follow-up periods. The authors start by providing a background information on JDCs. This enables the readers to have a background knowledge of the study. Various interventions have been used to address juvenile delinquency. The most common strategy in the juvenile justice system is punishment that is

The Last Lecture (Youtube video) Essay Example | Topics and Well Written Essays - 500 words

The Last Lecture (Youtube video) - Essay Example True to his assertion he lost the battle to his disease in July 25, 2008. The lecture of this invincible man created history. In the lecture he mentioned about his childhood dreams, the process through which he achieved them and how he guided others to achieve the same. He detailed the outstanding moments of his life, the eminent t people with whom he interacted and explained how he had learnt much from others. He dedicated the last lecture to his 3 children Dylan, Logan, and Chloe aged 5, 3 and 1.At the very beginning, Dr. Pausch made reference in gratitude to his dad. He mentioned about the 10 tumors in his liver and informed the audience that he had about 3-6 month’s lifespan to his credit, though he was lucky enough to avail treatment from the best doctors in the world. He had realization that the game was going to be up soon, but he put the poser to the audience why worry about that today? During the course of the lecture, he was in excellent spirits; his responses were sterling, though he knew what was going on within his body. He mentioned about his love for the family and the reason why he bought a lovely house in Virginia, a better place he thought for the family, down the road. He recounted his childhood dreams his Football fantasies, his achievement as an author in the World Book Encyclopedia, working for Disney etc. He expected that the children should be part of the Football Team and play it, not from the physical fitness point of view, not only because it was a game, but it was the learning center of qualities that mold a youth into a good human being. The lessons in teamwork, perseverance, sportsmanship and other positive qualities were important. He gave lots of importance to the process of indirect learning. He paid handsome tributes to his parents who built him and enabled him to achieve his dreams. His mother was always a source of encouragement for him and whenever he was in dire straits, she came to his

The quality of risk management in the Civil Engineering Assignment

The quality of risk management in the Civil Engineering - Assignment Example The paper tells that to any engineer, a statement of â€Å"risk† in correlation with a hazard represents the combination of the probability that a hazard will occur and the resulting consequences of that hazard. The possible consequences could range from traumatic injury or death, the cost of rebuilding a structure, the loss of revenue from suspension of economic activity, In addition to environmental damage, and further dangers. To be specific, a hazard can be defined as a set of conditions with the potential to cause adverse or undesirable events. In any case, the safety issue has to be addressed either by the soundness and safety of the design, or by directed measures taken in advance to minimize dangers. Facility construction and civil engineering by necessity involves a wide range of risks. International projects — defined in this case as those where the owner and/or contractor originate from a country other than that of where the project is situated — usual ly require a wider range of issues than purely domestic efforts. There is no doubt that venturing beyond one’s typical business jurisdiction produces many unknowns. Factors concerning owner investment decisions involving international capital facilities can be highly complex and may differ in crucial ways from region to region and between various projects. Contractors are faced with similar challenges when they begin working outside of their country of residency. International projects differ from purely domestic operations in areas such as legal regulations, construction systems/equipment, available technology, and management strategies. The success of a particular venture, and in some cases the viability of the entire organization, can depend upon an understanding of the risks correlating with these projects. International projects that fail in these implicit challenges in terms of scale, budget, and scheduling can result in a variety of undesirable impacts with severe econ omic, social, and political consequences. There is little doubt that construction projects of many eventual purposes going through a process of systematic review for the purpose of risk assessment and managed decision-making will benefit over those that do not. Viewed collectively, construction in a global sense is an essential worldwide industry which by itself accounts for approximately US$3.4 trillion, which constitutes nearly 10% of gross domestic product globally. (Bon, 2000) This sum is distributed among local, regional, or national enterprises, yet an increasing percentage of industry players conduct operations on an international level (Bon 2001). Most recently, the United States has been the largest construction market. With estimates reaching over $800 billion USD—projects completed outside of the domestic market. Construction in a general sense has a history of even greater capital investment in the portfolios of American owners, as well as the work performed by Am erican contractors. The development and operations of multinational corporations serves as a major contributor to the creation of an international market for construction in a way not possible in previous centuries. (United Nations 2001). Most industry experts propose that international business opportunities will continue to attract American foreign investment, while the international construction market will draw U.S. contractors. American Owners are vigorous in searching out international opportunities for new markets or to streamline cost effectiveness in present manufacturing operations. The globalization of the international construction markets allows for considerable profit for contractors to expand into additional foreign markets (Hann and Diekmann 2002). With the expansion of profit potential comes in added need for safety. The effort to minimize safety hazards is not only an issue of public concern, but as the market expands construction hazards pose an increasing threat to the budgetary constraints of many firms. With greater investment also comes greater potential for losses if

Mandatory National Service Debate in the US

Mandatory National Service Debate in the US Many countries require all young adults to serve two or more years in the military as a way of providing security to their country and as a rite of passage as a citizen. The United States however does not. The closest thing to mandatory service is selective service, and until recently that only applied to male citizens age 18-25. The idea of mandatory service has gained momentum in the last few years and many lawmakers have proposed that the United States adopt this policy. Some are opposed to the idea of mandatory military service, and I agree deciding to risk your life in the defense of your country should be a personal choice, not an obligation. However, the Peace Corps, AmeriCorps, Habitat for Humanity, and Teach for America are all programs that supports our country, develops unity, and teaches young adults valuable work skills. The pre-amble to the constitution talks about the responsibility we have as citizens to establish justice, provide for common defense, and promote gener al welfare, and We the People means everyone equally. Most will agree that democracy only works when citizens are involved and unified with a common purpose. John F. Kennedy once said, ask not what your country can do for you-ask what you can do for your country (Kennedy). Unity starts with equality and equality starts with mandatory national service. It is a simple idea; one or two years of national service should become a countrywide requirement for all young adults as way to build unity, develop a sense of identity and provide a valuable service to their community. Most people can agree that America is more divided than ever; we lack unity and commitment to our democracy. The only way we can effectively unify and regain our sense of community is through mandatory national service. Wars unfortunately bind people together, build a sense of community and provides a common purpose, Veterans of any war share a common experience, the intensity of which creates strong and enduring relationships (Grigsby). However, war is not what binds these people together, it is the sense of service to their nation, community, each other and the greater good. Much like the military, programs like the Peace Corp and AmeriCorps show signs of creating loyalty and unity among participants. These programs bring together people of different races and backgrounds to solve complex problems that face their communities and if not for this program, their paths may have never crossed, Service creates an opportunity to work on problems of public concern and participate in the lives of others whose paths one might otherwise never cross in a structured and supportive environment (Frumkin and Miller). In addition, it garners respect and empathy for others, Some evidence exists to suggest that full-time AmeriCorps members acquire valuable civic attributes, such as cultivating respect for others (Reingold and Lenkowsky). Many great people have said, there is no greater honor than service to your country, and commitment to a cause greater than yourself. Some argue that Americans should not have to earn their citizenship through mandatory service and is a violates their freedoms or a form of slavery; even if they choose how they serve. Many leverage the 13th amendment in opposition to mandatory national service, which states, Neither slavery nor involuntary servitude, except as punishment for crime whereof the party shall have been duly convicted shall exist in the United States, or any place subject to their jurisdiction (Pauwels).ÂÂ   I agree that our constitution affords us this right, and many other rights; the right to free speech, freedom of religion and the right to pursue life, liberty, and happiness. However, I feel that with these rights comes responsibility. The responsibility of all citizens to support and defend our constitution, be active in our communities and be involved in the democratic process. Today two things represent citizenship in America, voting and paying taxes. A government of the people, for the peopl e and by the people certainly implies more commitment. Others believe that mandatory service delays education and work opportunities. However, I contend that national service provides both. Many of the programs available provide current volunteers with opportunities to learn valuable life and work skills that will only enhance their education and growth, One benefit of national service it thus thought to reside in its ability to open up the minds of young people to the full range of life choices available to them. While they may think, they are working for others, they may end up learning about themselves (Frumkin and Miller). There is no greater life experience than witnessing and understanding the struggle of others. Regardless of our position on mandatory national service, I think we can agree that it is vital to maintaining unity, equality, and our democracy. Mandatory national service ensures We the People are involved in protecting the freedoms we enjoy as Americans. In addition, the life skills, and the opportunity for young people to see issues from a different perspective only enhances the long-term education of our youth. I will agree, there are some issues with mandated national service, like mandated military service. As I stated before, the decision to risk your life for your country should be a choice one makes, not an obligation. However, believe that all Americans should be required to serve at least one or two years in other programs that support our country and protects our democracy. References Frumkin, Peter and Brendan Miller. Visions of National Service. Society 45.5 (2008): 436-443. ProQuest. Web. 20 Dec 2016. Frumkin and Miller discuss how national service has alternatively been a way to promote an active and engaged citizenship, accelerate personal growth, social capital and meet critical social needs. Grigsby, Carol A. Binding the Nation: National Service in America. Parameters 38.4 (2008): 109-123. ProQuest. Web. 14 Dec 2016. Grigsby discusses how soldiers have a connection to each other because of war, a life-long bond because they have seen and experienced the same thing. Kennedy, John F. Inagrual Address. 1961. Web. 22 Dec 2016. . Kennedys inaugural address discusses issues that face all Americans regardless of party, and how we only succeed if we work together. Pauwels, Andrew M. Mandatory National Service: Creating Generations of Civic Minded Citizens. Notre Dame Law Review 88.5 (2013). ProQuest. Web. 20 Dec 2016. Pauwels discusses the legality of mandatory service and articles of the constitution that specifically address involuntary servitude. Reingold, David A. and Leslie Lenkowsky. The Future of National Service. Public Administration Review 70.S1 (2010): S114-S121. ProQuest. Web. 20 Dec 2016. Reingold discusses the pros and cons of national service and leverages several studies to show the benefits and issues with AmeriCorps.

The Individual And Society :: essays research papers fc

In this paper I will try to explain the puzzle of whether individuals are products of society or society is a product of individuals. I believe that in general, and in the beginning, the answer to this question, is that society is a human product. I will start by presenting early man, the hunter and gatherer as an early form of society, but lacking critical qualities of a society. Then I will continue to support my theory by analyzing the beginning of known society some three and one half thousands years ago. I will present the individual as creation of society, or more precisely, an ongoing social recursive conditioning. I will also present society as creation of individuals. Finally, I will conclude my paper with some thoughts on the paradox of who is the product and who is the producer of the individual and society. EARLY MAN According to Charles Darwin, man developed from the ape. Darwin’s theory of evolution appears to be unsupported though, because for thousands of years these apes have been there, but none of them have developed into human beings nor did Darwin ever find the missing link. Although unproved, there must be a process of evolution. And if there was evolutionary process, a few of the steps in-between still must be missing. Since man is not asexual, man did not, and could not, survive or prosper by himself. Early man grouped together with other hunters and gathers to form a family which brought order, direction, and stability to his life. According to Rousseau, â€Å"the earliest and only natural societies are families (Primis 192).† The point here is that the individuals choose to become a part of something larger than the individual. But if Rousseau is correct, there was a time when the individual gave up certain freedoms to find security within a group. This is contra to Thomas Hobbes view. It was not until significant scientific advances in the nineteenth century that the view of this seventeenth century philosopher Hobbes has his views rejected. Hobbes stated that the life of early man was solitary, poor, nasty, brutish and short. Hobbes thought that early man was scarcely even human and a club-wielding savage. At either rate, early man lacked the qualities that were considered by John Locke as necessary to begin a society even though it is believed that groups and families existed. Society as Product of Individuals

Positioning of Absolut Vodka

Absolut Positioning. This report will describe the concept of positioning, effective positioning and its relation to segmentation. It will analyse the positioning of Absolut vodka in its market share. In this report the relevant positioning criteria will be identified and appropriate positioning maps to support the analysis will be used. In addition, suggestions on how to improve and develop the Absolut’s positioning will be given as well. In order to apply the relevant academic theory to the positioning of Absolut Vodka brand the definition and idea of positioning concept needs to be identified.Adcock, Halborg and Ross (2001) provide the positioning definition made by Ries and Trout that say that it is ‘what happens in the mind of customers. ’ Brassington and Pettitt (2003) write that positioning ‘means thinking about a product in the context of the competitive space it occupies in its market, defined in terms of attributes that matter to the target market. ’ It is possible to state that positioning is the identification of position of certain brand and its total image among different other brands in the minds of target audience.Positioning includes the evaluation of competitive advantages and brand’s niche. The main purpose of  positioning  is to achieve  sustainable  view in  the minds of  consumers about the brand  as the best  one in particular sphere. It is known that all offered services and products are taking their place with main goal to satisfy customer’s wants and needs. Consequently, in case with effective positioning goods and services have to ‘promise the benefit the customer will receive, create the expectation, and offer a solution to the customer’s problem’, according to http://www. marketing91. com.Effective positioning needs to be unique and realistic, it has to be related to current position, should be long term and yet updated and improved during the time pe riod. Also, product needs to be in the mind of customers’. According to Wind (1980), there are six principles for product positioning. Firstly, positioning can be based on product one and only feature. Also, positioning may be related to product’s benefit that may satisfy consumer’s wants and needs. Besides, positioning can be based according to usage and/or occasion. Additionally, products can be based on competitors and on product class.Another principle that company can use to position product is to base it on user category. Segmentation In order to run business successfully it is essential to understand the concept of market segmentation. Backer (2003) argues that ‘positioning is easy. Market segmentation is difficult. Positioning problems stem from poor segmentation’. Company needs to work only with segment that has been chosen. Absolut Facts (Appendix 1) Speaking about Absolut Vodka, the first question that comes up is: â€Å"Why such unsophi sticated drink has become so successful and popular? when Russian vodka was the most recognised product, occupying the whole niche in industry, when Absolut’s bottleneck was too short for barman to handle and the whole bottle caused the negative associations with pharmacy jars. The answer to the question is: an excellent positioning strategies and advertising actions. Position Absolut possess itself as premium vodka that is not just an alcoholic drink, but lifestyle. It is shown as a beverage for the sophisticated and upper-end people; it is ‘for status buyers who are not open to snob appeal, but open to wit’. Absolut targets people ‘under 35’, those who are ‘ferociously hip’.Absolut has created the conditions, when people are ready to pay premium price (price is 15% higher than most expensive vodka brands) to join the ‘bohemian’ coterie that appreciates the high quality vodka. Due to great positioning and advertising action s the brand itself is now associated with art, music and singers, luxurious clubs that represent the Absolut diction. ‘Once marketers identify the position they would like to occupy in the market, they design a unique marketing mix that will support that position by reaching that target market and meeting its needs’ –Bovee, Houston, Thill (1995).The combination of promotion, product, price and place will assist in the brand’s positioning in order to distinguish it from competitive companies. Marketing mix in case with Absolut: Promotion is the ‘business of communicating with customers’ – The Times 100. In order to promote the brand Absolut releases the limited bottle editions, creative ads etc. Product One of the famous brand’s features is bottle’s shape that is shown in creative, humorous and trendy manner. Also, there is much attention paid to Sweden culture, history and background of vodka.Additionally, there is no doub t that company emphasises on quality of Absolut using high technologies, sources and products in order to maintain its status of super premium spirit. Price As it was mentioned, price is very high compared to other vodka manufacturers. However, Absolut is targeting the certain segment of people that are willing and ready to pay more for status drink. Place The Times 100 explains that ‘place is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. According to www. absolut. com there are famous Ice bars in London, Stockholm, Copenhagen and Tokyo under Absolut brand. This fact again supports the idea that Absolut is not a drink but lifestyle. Positioning map ‘Once the positioning has been completed for all the relevant attributes, it is useful to be able to visualise the complete picture graphically, by creating a per ceptual map of the market’ as Brassington and Pettitt (2003) explain. Using http://oliver. efri. hr/~medmark/dokumenti/absolute_vodka. pdf and Mintel’s Vodka – UK – March 2009 report the positioning map for vodka brands may be structured as following:Platinum vodka – the price is higher than ? 40 for 70cl (Mintel) Super premium vodka – is ? 25 or more for 70cl (Mintel) Premium – ? 14. 94-? 24. 99 for 70cl (Mintel) Own-label – ? 4. 82-? 21. 83 according to http://www. supermarketownbrandguide. co. uk Mintel provides the diagram (Appendix 2) that shows the UK market share of vodka, 2008. According to that, it is possible to state that Absolut competes with Smirnoff Red which ‘in the UK is the brand leader ‘the sophisticated one’ the establishment’ – Adcock, Halborg, Ross (2001). Smirnoff is less expensive and yet quality (around ? 1 per bottle) and is famous because of its ‘Russia-nessâ€⠄¢ (however, it is known Smirnoff comes from Connecticut, USA). Suggestions For Absolut it is important to continue its development researching its competitors and stick with its target market. Company has to be very sensitive to its customers’ demand changes and actions of competitors (direct and potential) – their profitability, weaknesses and strengths. Absoult needs to understand and know competitors as much as it is possible. Company ‘should not be surprised if it falls to stay ahead’ as Backer (2003) states. BibliographyAdcock, D, Halborg, A, Ross, C (2001). Marketing principles and practice. 4th ed. Essex: Financial Times Management. p172-177. Backer, M (2003). The Marketing Book. 5th ed. Oxford: Butterworth Heinemann. p106. Brassington, F, Pettitt, S (2003). Principles of Marketing. Essex: Financial Times. p116-197. Courtland, B, Houston, M, Thill, J (1995). Marketing. 2nd ed. NY: McGraw-Hill. p202 Kotler, P, G Armstrong, J Saunders and V Wong, 199 9, Principles of Marketing, second European edition, (Upper Saddle River: Prentice Hall) Wind, Y, 1980, Going to Market: new twists for some old tricks, Wharton Magazine, 4Absolut. (2012). Absolut Vodka. Available: www. absolut. com. Last accessed 16th Apr 2012. Bhasin, H. (2010). Effective positioning. Available: http://www. marketing91. com/effective-positioning/. Last accessed 15th Apr 2012. Oliver, E. (2010). Absolut Vodka. Available: http://oliver. efri. hr/~medmark/dokumenti/absolute_vodka. pdf. Last accessed 16th Apr 2012. Supermarket own brand guide. (2012). Spirits. Available: http://www. supermarketownbrandguide. co. uk/search. php? SearchString=vodka;Search. x=69;Search. y=18;score;price=0;pricevalue=0. 0;table=spirits. The Times 100 ; Wilson and Wilson Publishing Ltd. (2011). Marketing mix. Available: http://businesscasestudies. co. uk/business-theory/marketing/marketing-mix-price-place-promotion-product. html#ixzz1s6QeVriC. Last accessed 15th Apr 2012. Mintel Vodka, UK, March (2009). Vodka – can fashion last forever. [Online] Available at: http://academic. mintel. com/sinatra/oxygen_academic/search_results/show;/display/id=393884 [Accessed: April 2012]. White Spirits and RTDs, UK, March (2011). Competitive Context. [Online]. Available at: http://academic. mintel. om/sinatra/oxygen_academic/search_results/show;/display/id=545336/display/id=569847 [Accessed: April 2012]. Appendices 1. ABSOLUT VODKA, introduced in the US in 1979, is the fourth largest international premium spirit in the world and is available in more than 150 markets. ABSOLUT VODKA is the number two brand of premium vodka worldwide. (Source: Impact International) Since its launch in 1979, ABSOLUT VODKA has achieved significant worldwide sales growth, from 10,000 nine-liter cases (90,000 liters) to 11. 0 million nine-liter cases in 2010 (99. 0 millions of liters).Every bottle of ABSOLUTVODKA is produced in Ahus, in southern Sweden. ABSOLUT VODKA is produced from winter wheat, a hardy wheat grain that gives ABSOLUT VODKA its smooth grain character. Every year approximately 80,000 tons are used to produce ABSOLUT VODKA. Over one kilo (two pounds) of grain is used for every one-liter bottle. ABSOLUT VODKA uses a unique process called continuous distillation, introduced in the nineteenth century by ‘‘The Vodka King’’, Lars Olsson Smith. ABSOLUT VODKA is distilled hundreds of times until all impurities have been removed 2.

A poet that is very aware of transience Essay

We also see the loss of innocence in ‘Tear’, which is another memory from Kinsellas childhood about the time he lost his grandmother. This poem is very vivid and you can imagine you were right there in the room with him through it all. It was for that exact reason that I did not like ‘Tear’ as I found it emotional to the stage of disturbing, reminding me of the first person I lost who was close to me. The way he describes his reluctance to say goodbye to his grandmother is understandable, but I do not like how he describes her. â€Å"Drying mud†. I think that insulting someone who has passed is wrong and shouldn’t be done, even in poetry for imagery. I also dislike the how he says â€Å"smell of disused organs and sour kidney† as if the body was already rotting. Those along with the idea that it is more favourable to him to â€Å"kiss the damp† than his dying relative has caused me to strongly dislike this poem. However even though this poem is not for my tastes, the imagery is clear and the depiction of the pain that is experienced and loss of innocence that is lost when a relative close to you dies is very obvious in this poem. You can tell that the boy in the poem will not leave as the same person who entered. â€Å"Old age can digest anything. † He has been forever changed by his run in with death now that he is old enough to understand it, rather than when he was too young and his sister died. His â€Å"Child-animal grief† shows us this. I really liked studying Kinsella’s poetry even though I couldn’t relate to a lot of the themes that his poetry deals with, such as the negative effects of aging. However there was others that I could like how the dead haunt the present and how memories haunt us. I may be too young to have a lot of experience with getting â€Å"haunted† but there are a few things that, try as I might, cannot forget and I can relate to Kinsellas poetry in that way. He has shown that he is a thoughtful person and thinks about family and friends even when working. I love how he can so clearly depict thing that happened to him back when he was as young as 7 or 8 and I hope that I can do that too when I am older. Kinsella’s acceptance with death is inspiring and showed me that even when our body grows old and good looks are a thing of the past, you can still continue to carry yourself with pride and grace. It is for these reasons and many more that I have enjoyed studying Kinsella for my leaving cert course, and I plan to look further into his work when I have time after it. He is definitely a poet that I will try to remember when I am an old woman.

Aawakening,Yellow Wallpaper, White Heron, As I Stand Here Ironing, Artwork Critical Analysis essays

Aawakening,Yellow Wallpaper, White Heron, As I Stand Here Ironing, Artwork Critical Analysis essays Traditionally women who practice a certain art have struggled in their lives and experienced conflict between their hopes to become professional and between the traditional roles that would often hold them back. In literature some of these womens stories are like fairy tales, myths, or fantasies come true. In Sarah Orne Jewetts A White Heron, Sylvias fairy tale life shows the artistic tendencies waiting to come out in a young child. A.S. Byatts Art Work introduces the fantasy come true story of a struggling artist who finally gets her break and the life of the young Mrs. Gordins in Gilman Making A Change is a fantasy come true as well. The women in these stories all face challenges and are forced to make decisions concerning their art. In a White Heron Sylvia is first introduced as a shy girl who was afraid of folks. She was happy on her own in the woods with nature. Much like a fairy tale Sylvia was taken out of her hard life in the city and brought to the country by her grandmother. Sylvia was a child of the woods and her grandmother described her as one with the animals. Much like a fairy tale the strange hunter comes into Sylvias life and although she is scared at first she learns that he means her no harm. However she does learn of his occupation and is not at ease with it at all. This man represents everything that is foreign to Sylvia and perhaps all of the things she is trying to forget from her life in the city. He brings about the ideas of death and technology with the use of his guns, as well as materialism by offering money for the white heron he is looking for. Sylvia knows of the white heron and feels connected to it and she will not give up its location to the ornithologist. Sylvia makes her fina l decision after seeing the white heron with his mate and she knows she will not reveal its whereabouts to the man. For Sylvia ...

An Analysis of Psychological Theories with Regard to Sexual Offenders Essay

An Analysis of Psychological Theories with Regard to Sexual Offenders - Essay Example Through the utilization of criminology the ability to illustrate the impact sexual offenders place in society has been predetermined as well, although the statistics change on a yearly basis. However the use of criminology and the many theories from the heart of this identity of the study of crime have developed ways in which to gauge the characteristics, background, and the environment in which the offender might have developed from and also how it might contribute to their sexual offenses against others (Lynch 2002). In this generation, researchers have found various treatment programs which often work well in the attempt to rehabilitate the offender and reintegrate them back into their former communities. However the research will show that this process can be extensive at times and there are many theorizations associated with this type of crime and its occurrence. There have been many theorizations utilized to try and depict the reasons why some people focus on criminal actions that are relative to rape and other forceful sexual encounters as well. Some of these theories are rational theory, female delinquent theory, Structural functionist theory, and many, many others. Some have offered better insight as to why these types of crimes occur and others have just lead to more questions as to the occurrence of this type of crime. With regard to rational theory, many criminal theorists state that sexual offenders are always given the choice whether to commit an act of rape of sexual violence or not, in other words they have the ability to rationalize this type of decision (Barbaree et al 1990). The idea of rational theory developed from the concept of economic theory in the mid 20th century with some of the early founding thinkers being Homans, Blau, and Coleman (Sobel 1994). As was stated, this theory views an act of crime in a way that deciphers the choices and decisions that criminal offenders make subsequent to the criminal act itself. It is seemingly closely connected to the 'Theory of Will' in that it gives the idea that any sexual offender has the mental capacity to make their own decisions between right and wrong and by choosing to bring harm to someone else they are detailing that they are fully aware of the consequences of their actions (Barbaree et al 1990). The main difference between the 'Theory of Free Will' and the theory of 'Rational Choice' is the fact that although the 'Free Will theory' shows that possible offenders do make their own choices in regards to committing a serious crime such as a sexual offence they do not rationalize their decisions and are very impulsive in their actions indicating that their reasoning might not be that of a wholly correct mentally functioning human being that has the ability to weigh right from wrong. Rational choice theory shows that there is no question in

Industry Research Completion Essay Example | Topics and Well Written Essays - 2000 words

Industry Research Completion - Essay Example According to Domansky and Williams (2006), the global automotive industry encompasses a few principal manufacturers such as General Motors, Toyota, Honda, Ford, Volkswagen and DaimlerChrylser that serve the global market. The globalization of automobile industry has resulted from the setup of overseas facilities and mergers between firms in recent times. The joint venture of General Motors and Toyota in New United Motor Manufacturing, Inc. and Fiat holding an 85% stake in Ferrari are examples of such mergers. The Automobile Industry is one of the most important industries in the world, employing millions of people, generating billions of dollars in world revenues, placing more than 806 million vehicles on the roads, accelerating the business and commercial activities and linking person to person, area to area and country to country. It is more than a 100 years old. It came into existence in Germany and France and later grew in USA as a result of mass production. However, Papatheodorou and Harris (2007) state that considering the level of employment and revenue it generates, the industry is suffering from financial crisis with profit margins falling from 20% in 1920s to 5% in 2007. This may be due to the maturity of automobile markets in developed countries. According to Encarta Online Encyclopedia (2009), the Automobile Industry has tried to reduce the cost of transportation through mass marketing, mass production and globalized production. The world is headed towards the crisis of recession and economic slump which is expected to reduce automobile sales worldwide. The present economic downturn has proven to have hit the automobile industry sharply and there has been rapid decline in the sales of the industry. Political and economic instability, credit crunch, banks being more particular about auto financing and the rising prices of cars has impacted the